Introduction
Brand mentions are a great way to boost your brand’s reputation and grow your business. But how do you know who is talking about your company online? And what should you do once they mention it? In this post, we’ll show you the best ways to track and analyze the content of your brand mentions so that you can keep an eye on them and make sure everything continues running smoothly for your customers—and team members!
Find the People Who Mention Your Brand
To find the people who mention your brand, you can use a variety of tools. The first and most obvious way is to use search engines like Twitter or Google Alerts. You can also use Buzzsumo and Socialmention to find mentions of your brand on social media sites.
Once you’ve found those results, it’s time for some follow-up work!
Look at What People Are Saying About Your Brand
When you find a mention of your brand, what do you do?
First, feel free to ignore it. If someone is talking about something else—or even if they’re talking about your business and not directly related to it—don’t click on the link or engage with them on social media. You don’t want to give the impression that there’s anything wrong with what they have to say or how they feel about their experience with your company.
Secondly, if this person isn’t just talking about any random thing but instead has said something positive (or negative) about your brand…then go ahead and respond! Don’t be shy here; take ownership over all conversations that occur around your name/business model/products/services etcetera…and make sure everyone knows who owns this space in general by responding appropriately when appropriate opportunities present themselves naturally based on these circumstances!
Manage and Monitor Your Brand Mentions
One of the best ways to manage and monitor your brand mentions is by using a tool like Google Alerts. This tool will send you an email whenever it finds new mentions of your brand, which can be very useful in helping you keep track of what’s happening online. You can also set up alerts for competitors’ brands, allowing you to see how other companies are talking about them—and then adjust accordingly!
Analyze the content of your mentions to see what people are writing about your brand.
The first step to analyzing the content of your brand mentions is to look at what people are saying about it. You can do this by searching for keywords in each mention, or you could also just analyze the text of every post that includes one or more mentions of your company name.
Once you have a list of relevant phrases and terms, use them as keywords in your search engine results page (SERP) to find related articles on other websites. This will help you see if there’s something specific about your brand that others are talking about online; if so, then these posts should provide valuable insight into how readers perceive and discuss your brand–and potentially help inform future marketing campaigns!
Identify the sites and blogs that mention your brand most often, as well as the most active contributors.
Now that you know what to look for, it’s time to start tracking the sites and blogs that mention your brand most often and the most active contributors.
- Know which sites are talking about you. This will help you identify new opportunities for growth in the future.
- Identify which contributors are saying positive things about your brand or product line. You can use this information to reach out directly through email or social media channels (or both).
Track each brand mention to understand how many people are talking about you on social media (and where they’re talking).
Tracking brand mentions is a great way to understand how your business is being talked about by consumers. To do this, you’ll need to use a tool like Mention or Google Alerts (available for free), and then schedule posts on social media that contain the keywords you want to track.
