Have you ever thought of a future where machines are capable of creating content like humans? Well, we have good news: That future is here! Generative AI provides marketers and content creators with unprecedented access to new creativity—but only if it is used responsibly. Here are our guidelines for responsible content creation with Generative AI:

Why does AI ethics matter?

When creating technology such as artificial intelligence (AI), developers have a responsibility to think critically about the effects this technology can have on society. It is important that the AI technology is creative and responsible so that organizations that build and deploy AI remain accountable to their stakeholders, customers and users.