9 Compelling Reasons to Invest in Your Amazon Brand Store
Investing in your Amazon Brand Store isn’t merely a good idea; it’s a necessity for all serious sellers. It can be a transformative step up from just being a regular merchant. From boosting profits to levelling up brand visibility, a well-optimized brand store offers many compelling benefits. Here are nine reasons that underline the importance of investing in your Amazon Brand Store.
1. Increase in Revenue
The significance of a well-optimized Amazon Brand Store as a revenue generator cannot be overstated. As per data, it can account for anywhere between 8-15% of a brand’s total revenue on the marketplace. Thus, by neglecting this optimization, you might be waving goodbye to a substantial portion of your possible income.
2. No Competitor Ads on Your Store
Unlike regular product listings, Amazon Brand Stores don’t display ads from competitors. The absence of other sellers vying for the customer’s attention means your products have an undivided stage. This ad-free environment ensures customers focus solely on your products, fostering greater chances of purchases.
3. Higher Visibility on Google
An Amazon Brand Store enjoys high indexing by Google for branded searches. This means when someone searches for your brand on Google, your Amazon Store is likely to feature prominently in the Search Engine Result Pages (SERPs), allowing you to capture more organic traffic and heighten brand visibility.
4. Leveraging Amazon Posts for Greater Engagement
Amazon Posts, resembling the functionality of social media inside Amazon, lets brands create engaging content similar to Instagram posts. Its primary goal is to prompt shoppers to follow your brand outlets, fostering a robust relationship and enhancing customer retention.
5. Traffic Boost with Different Ad Units
You can exploit numerous ad units like Sponsored Brands store spotlight ads and Demand Side Platform (DSP) to drive more traffic to your store. These advertising tools not only increase your store’s visibility beyond organic searches but their custom messaging effectively highlights what sets your brand apart.
6. Rise in Average Order Value
A noteworthy benefit of a well-optimized store is its potential to generate higher Average Order Value (AOV) and more units per transaction than other standard Amazon seller accounts. This spike means that for each conversion, you’re making more profit, bolstering your overall revenue.
7. Enhanced Brand Storytelling
Amazon Brand Stores allow for unique customization of content, enabling you to explain your Unique Selling Propositions (USPs) more effectively. This prodigious liberty fuels a more comprehensive brand story that resonates with customers, thereby, compelling them towards purchase decisions.
8. Effective Platform to Launch New Products
Amazon Brand stores can be a lucrative platform for launching new products, particularly if your store enjoys high traffic. By presenting fresh offerings in a dedicated homepage section, you can effectively foster rapid product adoption and heightened awareness.
9. Valuable Information from Store Insights
Store Insights by Amazon provides merchants with deep and valuable insight into consumer behaviour, source of site traffic, sales data, and more. Utilizing this treasure trove of data can immensely aid in informed decision-making, helping to optimize the store experience as well as offering a valuable commercial edge for the larger Amazon landscape.
Wrapping Up
Your Amazon Brand Store isn’t merely an e-commerce outlet; it’s a potent marketing tool that can significantly augment your success on Amazon. By setting up and optimizing your Amazon Brand Store, you’re paving the way for substantially enhanced brand visibility, greater revenue, heightened customer engagement, and valuable data insights. Given the perceived benefits, investing in your Amazon Brand Store is not just beneficial, but increasingly essential in today’s fiercely competitive online marketplace.
