How to Recover an Abandoned Cart for Your E-Commerce Business

[{"selector":"#anim-8a37cc6b-56fa-45e1-9ff4-51c6bd0afa90","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f58406b8-8ea6-42d1-b4da-a890e09574be","keyframes":{"transform":["translate3d(0px, 399.53975%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] If you have an ecommerce business, it's important to have a plan for recovering abandoned carts.

According to a study by Baymard Institute, the average cart abandonment rate is 69.23%.

[{"selector":"#anim-afb20a41-620f-4877-ab58-2731989aa45d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ac94fd7-5586-496d-9c34-319f7a3769cd","keyframes":{"transform":["translate3d(0px, 448.96123%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Abandoned cart Learn more

There are a number of reasons why customers abandon their carts, but some of the most common reasons are unexpected costs, not enough information about the product, and long checkout processes.

[{"selector":"#anim-7e38e472-6262-47e2-92be-e37779cf7595","keyframes":{"opacity":[0,1]},"delay":900,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d5c45ce-58da-4257-821b-450ff610b79b","keyframes":{"transform":["translate3d(116.66665%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

There are a number of ways to recover abandoned carts, and the best approach will vary depending on your business.

[{"selector":"#anim-b3437156-fe0d-44cd-9726-8938c2b816b7","keyframes":{"opacity":[0,1]},"delay":800,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2adfa2a-39c5-4991-851e-3b4e12508215","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Some of the most common methods for recovering abandoned carts are email marketing, retargeting, and offering discounts or incentives.

[{"selector":"#anim-caefcc2a-d61c-4c67-9f66-d72ee2269b5c","keyframes":{"opacity":[0,1]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82bb7cbd-4e04-4083-a8a2-b260ba8e3590","keyframes":{"transform":["translate3d(0px, 154.15414%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

It's important to test different methods to see which ones are most effective for your business.

The most important thing is to be proactive about recovering abandoned carts and not wait until the customers have already left.

[{"selector":"#anim-c0509506-2d24-4a7b-b21c-9cd5824b159b","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df4243f8-3e7b-4d51-ac0c-c1607df67db9","keyframes":{"transform":["translate3d(115.06409%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-782a621c-4ede-42bd-a985-0b000f9b5cc5","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.05)","offset":0.33},{"transform":"scale(0.995)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] Learn more

LEARN MORE

ABHISHEKSCHAUHAN.COM Learn more