How To Use Brand Mentions To Grow Your Business
Introduction
Brand mentions are a great way to boost your brand’s reputation and grow your business. But how do you know who is talking about your company online? And what should you do once they mention it? In this post, we’ll show you the best ways to track and analyze the content of your brand mentions so that you can keep an eye on them and make sure everything continues running smoothly for your customers—and team members!
Find the People Who Mention Your Brand
To find the people who mention your brand, you can use a variety of tools. The first and most obvious way is to use search engines like Twitter or Google Alerts. You can also use Buzzsumo and Socialmention to find mentions of your brand on social media sites.
Once you’ve found those results, it’s time for some follow-up work!
Look at What People Are Saying About Your Brand
When you find a mention of your brand, what do you do?
First, feel free to ignore it. If someone is talking about something else—or even if they’re talking about your business and not directly related to it—don’t click on the link or engage with them on social media. You don’t want to give the impression that there’s anything wrong with what they have to say or how they feel about their experience with your company.
Secondly, if this person isn’t just talking about any random thing but instead has said something positive (or negative) about your brand…then go ahead and respond! Don’t be shy here; take ownership over all conversations that occur around your name/business model/products/services etcetera…and make sure everyone knows who owns this space in general by responding appropriately when appropriate opportunities present themselves naturally based on these circumstances!
Manage and Monitor Your Brand Mentions
One of the best ways to manage and monitor your brand mentions is by using a tool like Google Alerts. This tool will send you an email whenever it finds new mentions of your brand, which can be very useful in helping you keep track of what’s happening online. You can also set up alerts for competitors’ brands, allowing you to see how other companies are talking about them—and then adjust accordingly!
Analyze the content of your mentions to see what people are writing about your brand.
The first step to analyzing the content of your brand mentions is to look at what people are saying about it. You can do this by searching for keywords in each mention, or you could also just analyze the text of every post that includes one or more mentions of your company name.
Once you have a list of relevant phrases and terms, use them as keywords in your search engine results page (SERP) to find related articles on other websites. This will help you see if there’s something specific about your brand that others are talking about online; if so, then these posts should provide valuable insight into how readers perceive and discuss your brand–and potentially help inform future marketing campaigns!
Identify the sites and blogs that mention your brand most often, as well as the most active contributors.
Now that you know what to look for, it’s time to start tracking the sites and blogs that mention your brand most often and the most active contributors.
- Know which sites are talking about you. This will help you identify new opportunities for growth in the future.
- Identify which contributors are saying positive things about your brand or product line. You can use this information to reach out directly through email or social media channels (or both).
Track each brand mention to understand how many people are talking about you on social media (and where they’re talking).
Tracking brand mentions is a great way to understand how your business is being talked about by consumers. To do this, you’ll need to use a tool like Mention or Google Alerts (available for free), and then schedule posts on social media that contain the keywords you want to track.
If you have employees who are constantly talking about your products and services, they can also be used as influencers in their own right. They can post content on behalf of your brand using tools like Hootsuite or Buffer so that when their followers see something they like they’ll share it with others too!
Create a file or spreadsheet to store all your brand mentions and share them with the rest of your team.
You can use a spreadsheet or file to store all your brand mentions and share them with the rest of your team. This is a great way to keep them updated on what people are saying about you on social media, so they can get an idea of how much attention they’re getting from their own accounts. It can also help when it comes time for marketing campaigns, as well as keeping tabs on how effective those efforts are at getting more eyes on your company’s name.
-Monitor your social media accounts regularly. This is an important step in keeping up with the latest trends and news, as well as getting a sense of what people are saying about you on the internet. It’s easy to let these accounts fall by the wayside when you’re busy with other things, but it’s important to make sure they stay active so that you don’t miss out on anything important.
Make sure you’re monitoring the mentions of your competitors in the same way, so you can keep up with them
Now that you’ve got a handle on how to use brand mentions to grow your business, it’s time to start monitoring the competition. Too often, we think of monitoring as something that only happens after a competitor makes a mistake or slips up (which is true). But if you really want to gain an edge over your competitors and keep up with their content while they’re posting it—or even better, before they post it—then monitoring needs to become part of your daily routine.
To do this effectively, here are three things you should keep in mind:
- Use the same tools: The more tools and sources for information about brands out there (Twitter accounts being just one), the harder it is for anyone at on Twitter not to know what any given brand does or stands for. So when looking at how much time each company spends talking about itself online, make sure those numbers include all mediums where their message might be spread throughout cyberspace (blogs/sites like ours).
Always be aware of what people are saying about you online!
You’re probably aware that there are many ways to grow your business, but one of the most effective is through brand mentions. Brand mentions are when people share things about your company and/or products online in a way that lets others know what kind of experience they can expect when they make a purchase from you. They also let customers know where to find out more about what makes your company different from others in their industry.
It’s important for businesses like yours who want to reach new heights with their social media presence or search engine optimization (SEO) strategies because it helps create awareness around your brand name, which leads directly to sales!
But how do we get started? First off: Be aware of what people are saying about themselves or others online before jumping onto any bandwagon trends like “hashtagging everything!” The truth isn’t always pretty but sometimes seeing it firsthand gives us insight into how much influence these trends actually have over our lives—and whether or not it’s worth investing time into them at all instead of focusing on something more meaningful like growing our own brands within their communities instead simply relying upon those outside sources alone.”
Conclusion
When you’re a small business, it’s easy to take your brand for granted. But as we’ve seen, brand mentions can be powerful indicators of how well your company is doing—and they’re also a great way to make sure that your customers always know where they can find you. The key is not just being aware of what people are saying about you online, but actually taking action on it by finding out where those comments come from so you can grow and strengthen relationships with them in person! This process may seem tedious and time-consuming at first but once you get started down this path successfully then it will seem like an easy part of everyday life
