How Branding Can Make Or Break Your Product
Introduction
As a product designer, I get to experiment with all kinds of new technologies and ideas. That’s great, but it can also be overwhelming. The more time you spend tinkering with your new creation, the more likely you are to mess something up! It’s important to remember that your brand is what people remember about your product—not just the logo or colour palette. Take for example the first time I released a product: it looked like this:
A brand is not just a logo or a colour palette.
A brand is not just a logo or a colour palette. It’s about what your brand stands for, how people perceive it, and how you interact with your target audience.
A great example of this can be seen in the way Apple branded their products: they created an identity that was so well-known that people would associate the company with sleek design (the “look”), fun technology (the “feel”) and easy-to-use products (the “touch”). This grew into an empire of billions of dollars because they were able to create something special through branding!
Your brand is the feeling people get when they see your name.
Your brand is the feeling people get when they see your name.
It’s not just about creating a unique identity for your product (though that’s important, too). It’s also about creating an emotional connection with your target audience and making them feel good about purchasing from you.
A strong sense of brand equity is crucial to building trust with customers, which in turn leads to repeat purchases and word-of-mouth marketing referrals—all things marketers want!
You need to understand your target audience and how they interact with your product.
You may be wondering how to know if you’ve found the right audience for your product. The first thing is to understand what their needs and wants are so that you can create a solution that addresses them. For example:
- What do they want? Do they want more time in their day? More money? Better health care options? Better job security?
- How do they interact with products like yours (or ones like yours)? Would they prefer something that’s easy to use but still provides value over something hard to use but provides great results (like a computer program that teaches kids how to code)? Or would they rather have something simple yet effective—like an exercise machine made out of recycled materials from old televisions which helps people lose weight by burning off calories while exercising at home
If you want to be memorable, you need to be different.
If you want to be memorable, you need to be different.
If people can’t remember what your product or brand is called and how it works, then they won’t buy it. The same goes for any other aspect of branding—the logo, the colours used, etc.—if they’re not unique in some way then people will quickly forget about them. This means that if you want people to remember your brand, there are two things that need doing:
1) create something that stands out from all other brands on the market; and
2) make sure whatever it has enough character so as not just blend into everything else around it (which would defeat the purpose).
Think about how many products out there are similar. They’re everywhere! How many have distinctive logos/packaging/colours/etc.? Very few! But why does this matter? Because if everyone looks like everyone else we have nothing left over but blandness—and if everything looks exactly alike then nobody wants anything from anyone else anymore either because no one cares about anyone else’s ideas or products anymore except those who’ve created theirs first.*
Being inconsistent looks unprofessional.
If you aren’t consistent, people will notice.
Consistency is important for branding, customer experience and customer trust. It’s also essential for brand recognition.
Don’t neglect the power of networking.
Networking is a powerful way to get your name out there, meet new people and learn about things you might not have known about. It can also help you connect with people who have similar interests or goals in common.
If you want to become more successful as a business owner, then networking is one of the best ways to do so!
The most important thing to do is get it right in the first place.
The most important thing to do is get it right in the first place. That’s why you need to write a great pitch, create an effective video and use social media effectively.
But even if you do all of that correctly, there’s still a chance that your product will fail. The reason for this is that brands are made up of people who have opinions and preferences—and those opinions can be influenced by things like brand culture or personal experiences with other products or services.
In fact, some studies show that customers will even choose one retailer over another based on its logo alone! So if someone sees an ad for one company but doesn’t like its logo (or any aspect thereof), they’ll likely go somewhere else instead.
Get your branding right, and customers will come back again and again
Branding is the process of creating a name, symbol or design that identifies and differentiates a product from other products. It’s important for businesses because it helps customers recognise your brand, remember it and trust it.
When you’re starting out, branding can seem like an intimidating task. But if you take some time to think about who your target audience is—and what they need in order to be happy—you’ll realize just how easy this can be once you get going!
Conclusion
If you want to make your product or brand more successful, the best way is to decide what it’s going to be, and then write a really nice tagline. We’ll leave you with this thought: Your product doesn’t have to be perfect, but it does need to be unique. And that’s the key difference between a good one and an exceptional one: uniqueness!
