Introduction The influencer economy is a term that describes the growing trend of social media users using their platforms to generate income. In recent years, there has been a significant increase in the number of people who can make a living through social media. This is largely because platforms like Instagram and YouTube have become extremely popular, allowing users to reach a large audience relatively easily. There are many benefits to the influencer economy. For one, it provides individuals with an opportunity to make money doing something that they enjoy. Additionally, it allows people to connect with others with similar interests. Finally, the influencer economy also allows businesses to reach a wider audience than they would be able to through traditional marketing channels. However, there are also some risks associated with the influencer economy. For example, some people have expressed concerns about the authenticity of content produced by social media influencers. Additionally, there is always the potential for businesses to waste money on influencer marketing campaigns that do not produce results. Overall, the influencer economy will likely continue to grow in popularity. This is because social media platforms offer users a unique opportunity to connect with others and make money. 1. What is an influencer? An influencer is somebody who can influence the purchasing decisions of others. This could be because they have many followers on social media or because they are considered experts in their field. There are many different types of influencers, from celebrities to everyday people. And there are different levels of influence, from those with a few hundred followers to those with millions. The rise of the influencer economy has been driven by two things: the growth of social media and the increase in advertising spending by brands. Social media platforms like Instagram, YouTube, and Snapchat have given rise to a new breed of celebrity: the social media influencer. These people have built up large followings by posting interesting or entertaining content. And because they have such a large audience, brands are willing to pay them to promote their products. According to one estimate, influencer marketing will be worth $15 billion by 2022. That’s a lot of money, and it’s no surprise everyone from small businesses to multinational corporations is trying to get in on the action. But while influencer marketing can be extremely effective, it’s not without risks. The most obvious risk is that you could end up paying an influencer who doesn’t deliver results. This is why it’s important to choose your influencers carefully and ensure they align with your brand values. Another risk is that you could damage your brand if an influencer says or does something contrary to your brand values. This is why it’s important to have a contract that stipulates what an influencer can and can’t do. Finally, there is the risk that social media platforms could change their algorithms to decrease influencers’ reach. This is why it’s important to diversify your marketing efforts and not put all your eggs in one basket. Despite these risks, influencer marketing is here to stay. And for brands that use it wisely, it can be an extremely effective way to reach new customers and grow their business. 2. What Is The Influencer Economy? The rise of social media has given rise to a new phenomenon – the influencer economy. Influencers are people who have amassed a large number of followers on social media platforms such as Instagram, YouTube and Snapchat. These followers typically engage with the influencer’s content and may purchase products or services the influencer recommends. The influencer economy has grown rapidly in recent years as brands have increasingly looked to tap into the power of social media influencers. Influencers can reach many people with relative ease, and their endorsements can carry a lot of weight. For brands, working with influencers can be a cost-effective way to reach new audiences and promote their products or services. There are some risks associated with the influencer economy, however. Some influencers have been known to mislead their followers or promote products without disclosing their paid relationships with brands. Additionally, because influencers often rely on social media platforms to reach their audiences, they can risk having their accounts suspended or shut down if they violate the platform’s terms of service. Overall, the influencer economy is here to stay. While some risks are associated with it, there are also many benefits for both brands and consumers. 3. How has the influencer economy grown The rise of the influencer economy can be attributed to several factors, including the popularity of social media platforms, the ease of content creation, the change in the way people consume media, and the willingness to pay for exclusive content. Influencer marketing Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers 4. The Benefits Of The Influencer Economy The rise of the influencer economy has brought with it several benefits. First, influencers have helped to democratize the fashion industry. In the past, fashion was largely controlled by a small group of elite designers, stylists, and editors. But now, thanks to social media, anyone with a great sense of style can become an influencer. This has led to a more diverse range of voices and styles in the fashion world. Second, influencers have made fashion more accessible to people worldwide. In the past, it was hard to keep up with the latest trends if you lived in a small town or a rural area. But now, thanks to social media, you can follow your favourite influencers and get instant access to the latest fashion trends. Third, influencers have helped create new business opportunities in the fashion industry. In the past, businesses would have to spend a lot of money on advertising to reach potential customers. But now, thanks to social media, businesses can reach their target audiences for a fraction of the cost by partnering with influencers. Fourth, influencers have helped to
Link Building Ethically And Mistakes To Avoid
Organizations that want to rank for keywords cannot neglect using ethical strategies to build backlinks in 2022. Google revealed that quality backlinks are one of the main three ranking factors besides mobile optimization and high-quality content. Therefore, companies that want to move up in search rankings need to embrace ethical strategies, focusing on organic link-building. Moreover, your site could be penalized by Google and other search engines for using unethical or black hat link building. This business blog article will look at building organic links while avoiding mistakes that could damage your domain authority and ranking. The Power Of Links Backlinks significantly impact a website’s ranking. Even if SEO experts like Neil Patel highlight it constantly, many small business owners still neglect to give it much thought, let alone investment. What factors might impact search engines consider when ranking web pages? Content and links rank highly as critical indicators in page ranks. Other considerations include domain URL, age, site speed, and UX (user experience). Link building In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage With links being a core measurement, businesses that want to boost their rankings in organic search should invest resources into building organic links. According to research, 84% of SEO specialists believe link building is paramount for businesses. However, you might think – of course, they’d say that! MOZ says backlinks are a ‘vote of confidence from one site to another. When the site giving the vote of confidence has a high DA – its vote carries more value than a link from a low DA site. Now that it’s pretty much clear why organizations should focus on link building, let’s find out how to do it. Ethical link-building strategies There is only one way to get ahead in search engine ranking, and that’s with ethical link building, which includes: Link Reclamation Guest posting on blogs Create long-form content Link inserts Internal link building Link Reclamation Reclaiming links is an ethical link-building strategy. What you’re doing here is analyzing where your site has lost backlinks. The links may be broken or lost when your referring sites are updated. Use Google Seach Engine Console to identify which pages have external links and sites like Ubersuggest, Ahrefs, or Semrush to identify the lost links. Your task is to approach the sites and request they reinsert the link. This is a time-consuming but rewarding task to grow your backlinks ethically. Guest posting High-quality guest posting with informative content can help build backlinks. Before producing content, remember that poor quality content can do more harm than good regarding ranking and link building. Search engines appreciate high-quality content, SEO-optimised, long-format, and highly informative. It’s difficult for a publisher to refuse a well-researched article that’s on topic for their site visitors. Create guides and infographics Google’s new algorithm update is focused on helpful content. Google likes long-form content that’s informational – not just for SEO, so focus your efforts on delivering articles that go beyond usefulness. Create guides that provide complete details about your industry, and people will share your link and mention your website as a trustworthy resource. As for types of content, you can use infographics as they are visual and dumb down complex data like statistics. As for the design, the good news is you can download infographic templates and publish them on your website once you’ve created unique content so that other online resources can link to it. Also, be proactive in getting your infographic link on other sites by sending it out in your email newsletter, posting it on your social media profiles and personally contacting other publishers who would find it helpful. Link insertions Much like approaching sites to reinsert a lost link, with the link insertion strategy, you’re also being proactive, and reaching out to sites with content you before will improve with a backlink to your article. Publishers are always looking for ways to update their articles to provide their readers with helpful information and show they have researched the content with the inclusion of reference links. Benefits of link building for your business: ✔️ Increased Rankings ✔️ Increased Traffic ✔️ Increased Sales ✔️ Increased Credibility Trending topics Create content around your niche and hot trends to establish your website’s authority in your sector. It’s a straightforward way to get organic links – however, let’s be honest, there is nothing easy about creating high-quality content. Write about trending subjects that may interest your public and offer news and data that can contribute to providing information about your sector. For example, you can use tools like Ahrefs, Google Alerts, Google Trends, Buzzsumo, and Content Explorer to identify the hottest trends in your industry. Internal link building Internal linking enables you to promote less popular pages and gain more visibility and value for them. You know your site and its content better than anyone. Linking to previous articles and posts prevents repetition or duplication of content. Internal linking to relevant content keeps your visitors on your site longer. Internal linking must be well-thought-out – i.e. don’t link to just any content, as search engines could view this negatively. Ensure the internal links add value to your articles and site visitors. You will be rewarded with lower bounce rates. If you’re feeling overwhelmed by all this information and the effort required to get quality links to, consider engaging link-building services to get the right plan and system in place for your site. Mistakes To Avoid You will make mistakes because we all do; however, consider how to avoid these common errors. Mistake 1 – you don’t check on-page SEO Don’t start building new links before you identify and repair on-page SEO. Start by ensuring your target keyword is found on your website so search engines know what it’s about. Then research your competitors and industry to determine who is currently ranking for that keyword. A link-building agency can provide you with some suggestions on how to boost on-page SEO. If
HOW TO USE BRAND MENTIONS FOR SEO OF YOUR BRAND
Are you looking for ways to improve your brand’s SEO? Did you know that one of the best ways to do this is to use brand mentions? A brand mention is when your brand is mentioned online in a blog post, on social media, or in an article. And each time your brand is mentioned, it’s another opportunity to improve your SEO. So how can you use brand mentions to improve your SEO? Here are a few tips: How to use brand mentions for SEO, or the linkless future of link building When people talk about your brand online, it helps your SEO—even if those mentions don’t include a link. These unlinked brand mentions are called “brand mentions” or “linkless mentions.” A brand mention is when someone talks about your brand on the internet without including a link to your website—for example, when they mention your brand on social media or in an article. Even though there’s no link, Google still picks up these brand mentions and counts them as a signal that your website is relevant and trustworthy. That, in turn, helps improve your SEO. So it’s important to actively try to get more brand mentions by promoting your content on social media and reaching out to influencers in your industry. Here are a few tips for how to use brand mentions for SEO: -Make sure your website is optimized for search engines. This will help ensure that people who see your brand mentioned online can find your website easily. -Use social media to promote your content and reach out to influencers in your industry. This will help increase the chances that people will see and talk about your brand online. -Monitor the internet for mentions of your brand, and respond promptly and professionally to any negative mentions. Why You Need to Analyze Brand Mentions To protect and enhance your brand online, you must know how people talk about it. You can’t just set up a website or social media profile and let it run on autopilot. Instead, you need to actively monitor your brand’s presence on the internet, including analyzing sentiment. Brand sentiment is the overall opinion people have about your brand. It’s important to track because it can directly impact your bottom line. For example, people are likelier to buy from brands they trust and have a favourable opinion. And if people don’t trust your brand, they’re more likely to go elsewhere. There are several ways to track brand sentiment. First, you can use online tools like Google Alerts or Mention to set up notifications whenever your brand is mentioned online. This is an excellent way to stay on top of things in real-time so you can quickly address any negative sentiment. You can also use social media listening tools like Hootsuite Insights or Netbase Pulse to get insights into how people feel about your brand on social media. These platforms allow you to track specific keywords and phrases to see how often they’re used and in what context. Once you start tracking brand sentiment, you can begin to take steps to improve it. If you see an opposing view, reach out to those customers and try to resolve the issue. If there’s a positive sentiment, amplify it by sharing it on your channels or creating content. Analyzing brand sentiment is an integral part of managing your reputation online. By staying on top of what people say, you can ensure that your brand is always viewed in the best light possible. Are Brand Mentions Important to Google’s Algorithm? Are Brand Mentions Important to Google’s Algorithm? Google’s algorithm is a continuous work in progress, and the company is constantly tweaking its ranking factors. Recently, there has been a lot of focus on click-through rate (CTR) and user engagement as significant ranking factors. This has led some SEO experts to speculate that brand mentions may affect how Google ranks websites. But what are brand mentions? And why would Google care about them? A brand mention is any instance where your brand name is mentioned online without necessarily being linked to your website. So, for example, if somebody says your brand name on a forum or in a blog post, that would count as a brand mention. Google says that its algorithm is designed to rank pages “that best meet the needs of searchers,” so it stands to reason that the company would want to consider branding when determining which pages to show for a particular search query. After all, searchers are more likely to be satisfied with results that feature brands they recognize and trust. To see if brand mentions are relevant to Google’s algorithm, we can use the Ahrefs Batch Analysis tool to analyze a list of sites. A Simple Guide to Turning (Unlinked) Brand Mentions into Links Whether you’re trying to increase traffic to your website or build your brand’s reputation, getting mentioned in the right places is essential. But what if those mentions don’t include a link to your site? It might not seem like a big deal – after all, any exposure is good, right? Wrong. Any mention of your brand should be an opportunity to increase your visibility and reach, and unlinked brand mentions are wasted opportunities. Here’s a simple guide to turning unlinked brand mentions into links that will help improve your SEO: 1. Use media monitoring tools: The first step is to set up alerts for your brand name using media monitoring tools like Google Alerts or Mention. That way, you can be sure to catch all mentions of your brand, even if they don’t include a link. 2. Reach out to the source: Once you’ve found an unlinked mention of your brand, reach out to the head and let them know. They may not even be aware that they’ve forgotten to include a link, and most people are happy to oblige when asked politely. 3. Be sure to thank them: thanking the source helps build goodwill and increases the likelihood
What Are Brand Mentions and Why Are They Important?
Brand mentions include your company’s name, logo, or specific product across social media. Brand mentions impact engagement, reach, and SEO. They bring awareness to your brand and show up in the search engines. In this blog, we will explain the basics of brand mentions as well as ways to monitor brand mentions and increase your website traffic. 1. What are brand mentions, and what does it do? Brand mentions are those moments when your brand is mentioned on social media or news sites. They can be a great marketing tool for your eCommerce company, but they can also become a major headache if handled improperly. In this blog post, we’ll look at what exactly brand mentions are and what you can do to improve your chances of being one. 2. What brand mentions can do for your business Brand mentions are one of the hottest trends in content marketing and search engine optimisation. So, if you’re wondering how they work and how they can boost your SEO, read on. Brand mentions are endorsements of your brand from third-party websites, social media channels, and bloggers. In addition, many websites now have built-in features that allow you to see who has mentioned you. And that’s just the beginning! Keep reading to learn more. 3. How To Get Free Brand Mentions and Why It Matters There are many ways to get free brand mentions, but you need to know the different types of mentions that are out there. -Media Mentions: This is when a journalist or blogger writes about your company and what you do. -Social Media Mentions: This is when a customer posts about your company on social media and tags you in the post. -Product Reviews: This is when someone reviews your product on their blog or website and includes it in their post. -Websites: This is when someone links to your website from theirs, meaning they mention it in their article or blog post. -Podcasts: This is when someone talks about your company on a podcast and mentions it by name. When it comes to getting free brand mentions. 4. The different types of brand mentions Brand mentions are one of the most important elements of an effective digital marketing strategy. Many experts consider mentions to be the “new search”. This is quite simple: users who search for particular brands are far more likely to find your brand on a relevant website than if you pay for it via ads. While we all know how important brand mentions are, there are still plenty of misconceptions about the different types of brand mentions. This blog post will discuss the most common types of brand mentions and explain how they work. How to Increase Your Rankings by Building Brand Mentions A brand mention fits the definition of an implied link perfectly. It’s not a direct link, so you can’t click on it and go to a website. But it does refer … 5. How to calculate brand mentions When a brand is mentioned, it is known as a brand mention. However, let’s take a step back for a moment and imagine a world where there are no brands. The only entities that exist are people. If two people talked about having a cup of coffee, they would have a personal mention. If two people talking about their two favourite foods being hamburgers and french fries, they would have a food mention. Finally, if two people talk about their love of Coca-Cola, they would have a brand mentioned. 6. Why You Should Spend Money on Paying for Brand Mentions You should spend money on paying for brand mentions for many reasons. One of the most important reasons is that it will help you to increase your sales. This is because when people see your brand mentioned, they will be more likely to buy your products. This is because they are associating your brand with success and quality. Another reason why you should spend money on paying for brand mentions is that it can help to improve your reputation. If people see you being mentioned by other successful brands, they will believe you must be a successful company too. 7. What are the ways to improve your brand mentions Brand mentions are mentions of your brand in a story that are not directly tied to you or your product or service. For example, if you own a clothing company and someone posts a picture of the company’s jeans on Instagram, it would not be considered a brand mention since you are not directly involved in the post. However, according to Brandwatch, 46% of all social media content consists of brand mentions. 8. The Difference Between “Brand Mentions” and “Brand Awareness.” Brand awareness is the extent to which the public knows a brand or company. It’s the level of awareness that people have about a brand or company. Brand mentions are any mention of a brand or company in media, such as TV, newspapers, blogs, and social media. Companies can use advertising campaigns and PR events to promote themselves to increase their brand awareness. They can also use digital marketing tactics such as blogging and social media marketing to build their reputation online. The Psychology of Colors in Marketing and Branding in the 21st century In the 21st century, the psychology of colors in marketing and branding is more important than ever. With Conclusion Getting your brand mentioned on social media can be a powerful tool for your business. This can lead to higher engagement, reach, and SEO. However, it’s not as big of a mystery as you think. There are a lot of simple tools and strategies you can use to monitor brand mentions and boost traffic to your website. I hope I have shed some light on this subject for you in this blog post. If you have any questions or comments, please leave them below! Q&A 1. Have you ever tried making influencer marketing work for your company? Yes! I became interested
The Psychology of Colors in Marketing and Branding in the 21st century
In the 21st century, the psychology of colors in marketing and branding is more important than ever. With the advent of social media and the rise of digital marketing, businesses must be aware of the impact that colors can have on their target audiences. Studies have shown that certain colors can evoke certain emotions in people. For example, blue is often associated with feelings of calm and serenity, while red is often associated with excitement and energy. By understanding the psychological effects of colors, businesses can use them to their advantage in order to better connect with their customers and create a more compelling brand identity. While there is no one-size-fits-all approach to using colors in marketing and branding, it is important to consider their psychological effects when making decisions about your company’s visual identity. With the right strategy, colors can be a powerful tool for creating a strong and memorable brand. What is color psychology? Color psychology is study of how colors affect our emotions and behaviors. Different colors can evoke different feelings, and color can be used to influence our moods and thoughts. For example, blue is often associated with calmness and relaxation, while red is often associated with excitement and energy. Color psychology can be used in many different ways, such as in marketing and advertising, product design, and even interior design. How Do Colors in Marketing Influence People? Colors in marketing can influence people in both positive and negative ways. For example, the color red can stimulate appetite, while the color blue can create a feeling of calm. Therefore, when choosing colors for marketing materials, it is important to consider the message you want to communicate and the effect the colors will have on your target audience. Why Is Color Psychology Important in Marketing? Color psychology is important in marketing because it can be used to influence customers’ emotions and perceptions. For example, certain colors may evoke certain feelings or associations that can lead to customer behavior. For instance, the color red may be associated with excitement or urgency, which could lead customers to make impulsive purchases. Additionally, colors can also be used to create a desired atmosphere or message. For example, warm colors like yellow and orange may create a friendly and inviting atmosphere, while cool colors like blue and green may convey a more professional and trustworthy image. Ultimately, by understanding how color psychology works, businesses can use it to their advantage to increase sales and appeal to their target market. Color Psychology in Marketing and Branding is All About Context Color psychology is a field of study that looks at how colors affect our moods, emotions, and behaviors. While there is no definitive answer as to how colors influence us, some general trends have been observed. For example, warm colors (such as red, orange, and yellow) are often associated with energy, excitement, and happiness, while cool colors (such as blue, green, and purple) are often associated with calmness, relaxation, and peace. When it comes to marketing and branding, context is everything. The colors you use in your marketing materials should be carefully chosen to match the message you’re trying to communicate. For example, if you’re selling a product or service that’s all about fun and excitement, using warm colors in your branding will help convey that message. On the other hand, if you’re selling a product or service that’s meant to be calming and relaxing, using cool colors in your branding will help get that across. Of course, this is just a general guideline – ultimately, it’s up to you to decide what colors will work best for your brand. So experiment with different color combinations and see what feels right for your business. Color Psychology: How Color Meanings Affect Your Brand Color psychology is the study of how colors affect our emotions and behavior. Different colors can evoke different feelings, impacting how people perceive your brand. For example, blue is often associated with trustworthiness and calmness, while red is associated with excitement and energy. Using the right colors in your branding can help you create desired emotional response in your customers. Culture and Gender in Color Psychology Culture and gender play a role in color psychology. Different cultures have different associations with colors. For example, white is often associated with purity and innocence in Western cultures, while it is associated with death and mourning in Eastern cultures. Gender also plays a role in color psychology. Studies have shown that men and women tend to have different color preferences. Women prefer softer, more feminine colors like pink and purple, while men prefer bolder, more masculine colors like blue and green. How warm colors make people feel Warm colors are associated with fire, heat, and sunlight. They are typically vibrant and can stimulate feelings of happiness, energy, and excitement. While different people may react differently to warm colors, they generally make people feel more positive and upbeat. So if you’re looking to create a cheerful atmosphere, using warm colors is a great way to do it. How to color meanings vary by culture How colors are interpreted can vary significantly from one culture to another. For example, in many Western cultures, white is associated with purity and innocence, while in Eastern cultures, white is often associated with death and mourning. Similarly, red can represent love and passion in the West, but anger and danger in the East. It’s important to be aware of these differences when traveling or working with people from other cultures to avoid any potential misunderstandings. How to test your color marketing strategy To test your color marketing strategy, you’ll want to consider what colors are most associated with your brand and product. Then, you’ll want to create a few different marketing materials using different color schemes, such as ads, flyers, or website banners. Once you’ve created these materials, you’ll want to track how customers respond to each one. Do they seem to engage more with certain colors than others?
What Is Google Knowledge Panel? 12 things You Need To Know
Google’s knowledge panel is one of the most important features of the search engine. It is a box on the screen’s right side when you search for something. The knowledge panel contains information about what you searched for, such as its definition, pictures, and related topics. The knowledge panel is important because it helps you find the information you’re looking for quickly and easily. It also enables you to learn more about the thing you searched for. For example, if you search for “cats,” the knowledge panel will show you pictures of cats, their scientific name, and some fun facts about them. So next time you use Google, be sure to check out the knowledge panel! What Is a Google Knowledge Panel? A Google Knowledge Panel is a box that appears on the right-hand side of a Google search results page. It contains information about a particular topic, person, or place. Knowledge Panels are generated automatically by Google, using information from a variety of sources. Google Knowledge Panels can be incredibly useful, giving you quick and easy access to information about something you’re interested in. However, they can also be frustrating, as they sometimes contain incorrect or outdated information. If you see a Knowledge Panel that you think is inaccurate, you can report it to Google. What Is Google Knowledge Panel For individuals? A Knowledge Panel is a Google search feature that gives quick, factual information about people, places, things, and businesses. This information comes from many sources, including the web, Maps, and Google+ Pages. Knowledge Panels are similar to online business cards, and their content is cut-and-pasted by Google users. Google has no editorial control over the information presented in these panels. A Knowledge Panel is triggered when a user types in a query that Google perceives to be a request for information about a person, place, thing, or business. The results that appear in the Knowledge Panel have been generated algorithmically and are based on publicly available information. The Knowledge Panel includes links to related searches, and quick facts pulled from various sources. These quick facts can consist of the subject’s biography, birthplace, date of birth, notable achievements, and more. The panel also includes links to the subject’s website, social media profiles, and Wikipedia page. In some cases, the Knowledge Panel will also include images, videos, and maps related to the subject. What Is a Google Knowledge Panel for Business? A Google Knowledge Panel for Business is a quick and easy way for potential customers to learn more about your business. It appears on the right-hand side of the search results page when someone searches for your business name or keywords related to your business. The Knowledge Panel includes your business name, contact information, website, opening hours, reviews, and more. E-réputation: What You Need to Know Before it Cracks Your Business Businesses of all sizes increasingly rely on online reputation management to protect and improve their brand. A Knowledge Panel for your business can significantly improve your visibility on Google and attract new customers. How to get the right information with Google Knowledge Panel? Knowledge Panel can be a great resource if you’re looking for information about a specific topic. However, it’s important to remember that not all the information in the Knowledge Panel is accurate. So always double-check the facts before relying on them. Here are a few tips for getting the most out of Google Knowledge Panel: – Use the “Related Searches” feature to explore different aspects of a topic. – Click on the “Sources” link to see where the information in Knowledge Panel comes from. – Remember that Knowledge Panel is not always 100% accurate. What Are the Benefits of a Google Knowledge Panel? Google Knowledge Panels are a great way to increase your online visibility and reach potential customers. By providing helpful information about your business, such as your hours, location, and contact information, you can make it easier for customers to find you and get in touch. Knowledge Panels can also include links to your website or social media accounts, making it even easier for customers to connect with you. Can anyone have a Google knowledge panel? Google’s knowledge panels are a feature of the Google search engine that displays informational panels on the right side of the search results page. The panels are personalized based on the user’s search history and offer a range of information, including facts, figures, and expert opinions. While most users can have a knowledge panel, it’s not open to everyone. To be eligible for a panel, you must have deposited at least 10 articles in Google Scholar using your academia username and password or if you have a Wikipedia or Wikidata page. How to Get a Google Knowledge Panel Google Knowledge Panels are of two types: local and brand. Local panels are typically determined by geographic location and whether the search topic is a local, national, or global entity. Brand panels, on the other hand, are decided by Google itself. To be considered for either type of these panel, it is suggested that you take steps to position your brand or company. This can be done by creating a Wikipedia or Wikidata page and using Schema Markup to tag your website elements s.o that google bots can read it easily whenever they crawl your website data. How to Use a Google Knowledge Panel? Google Knowledge Panel is a tool that allows users to access information from Google easily. Once you have created an account, you can access the panel by going to google.com/knowledgepanel. The panel is divided into different sections: news, search, resources, and more. You can use the panel’s navigation bar to find what you are looking for quickly. If you want to explore additional content related to a specific topic, you can click on links in the articles or videos displayed in the knowledge panel section. You can also add your own content by creating a blog or submitting articles or videos to Google’s Search