I’m sure you hear it over and over again – post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting updates on social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing. 8 Challenges Of Creative Content Marketing It isn’t easy to come up with fresh, new and exciting ideas for your business day in and day out. As Jeff Bullas mentions, there are eight main challenges that can be barriers to your content marketing plan. They are: Finding inspiration and ideas for the content Creating it Making it relevant Resourcing it Managing it Monitoring it Measuring it Making it “liquid” and contagious As CoSchedule continues, the most important questions to ask yourself when determining if the content is a good fit are: What’s in it for my audience? Would I click on this? Is this relevant to my business? Want to reimagine the world of your business? Here are 20 excellent ideas for what to post next. 20 Ideas of Creative Content Marketing for your business There are many ways to come up with creative content marketing ideas for your business. Create a daily, weekly or monthly series On social media, and online in general, content is king, but consistency is queen. Creating a series that you post to your social media channel regularly builds trust with your audience; they will see that you are consistent and will be more likely to engage with your content. Create Instagram and Facebook stories Have you noticed the Instagram and Facebook story features? This feature allows users to share photos or live videos in the form of a story that lasts for 24 hours. This is an awesome opportunity for brands to take advantage of because it allows you to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. It also allows you to create a “story” for each day, which is a great place to highlight current specials or happenings at your company. While viewing a story, users can send the creator a direct message easily through the app, which makes it simple for customers to contact you. Remember to have a social media point person assigned to monitor fan engagement, because the average customer won’t wait long for a response. Run a contest or giveaway People love contests, and even more so, they love free things. According to Sprout Social, “Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers. Ninety-one percent of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70 percent faster than those that don’t.” Offer a tip of the day While you don’t want to give away all of your company’s secrets, there is great value in dangling a carrot! Try sharing a Tip of the Day related to your industry to showcase your expertise. For example, if you’re the author of a cookbook, try sharing your favourite recipe. Host an ask me anything (AMA) AMAs are increasing in popularity and are very common on Reddit. This is a great way to engage and educate your followers. AMAs are question and answer sessions connected over social media where you can show off your industry knowledge, experiences and insight. Just be prepared to answer anything that’s asked – you may want to have a trusted colleague with you to help navigate any tricky questions that come up. Prepare a top 10 list Curated content is another great option to share on social media, especially when you are feeling some writer’s block. There is a ton of fantastic content on the internet, so take a research day and dive into the ins and outs of your industry. Compile these into a blog post (adding an introduction, conclusion and your own commentary), then share it with your followers on social media. This helps establish you as a thought leader and shows you are always learning. Create bite-size videos Video content marketing is a must-do for modern brands in more ways than one. Unfortunately, some companies worry about video content is too complicated or costly. According to Sprout Social, “When you consider that video content gets exponentially more shares than video or text, brands should give some serious thought to creative social media ideas that incorporate video.” Bite-size videos (15 to 60 seconds) are low cost and are perfect for social media platforms like Twitter, TikTok, Instagram and Facebook. Some businesses’ products are hard to explain using words and pictures. If this is the case for your company, try a more dynamic approach. Create an interesting video demonstration of your product or hold a Facebook Live session where you can answer customer questions. This helps shake things up, keeping your content marketing approach fresh and fun. Repurpose your content There is a good chance that you spend a lot of time creating your original content, so you are going to want to repurpose it as much as possible. According to Sprout Social, “Fifty percent of articles only receive eight shares or less on social media. For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. For example, you can pull a quote from your content and repurpose it into a share-friendly image via Canva.” Create interviews and podcasts According to The Podcast Consumer 2019, “Seventy percent of Americans have heard of podcasts – that’s an additional 20 million more people over the 2018 statistic.” Podcasts help build brand recognition, authority and trust among listeners. With so many people tuned in, they provide a fantastic opportunity for conversations related to specific industries and build the speaker’s credibility in
The growing use of AI for content creation in 2022
1. Introduction: Artificial intelligence can be used for content creation in a number of ways. One way is to use AI to help with the ideation process by coming up with ideas for new pieces of content. This can be done by using keyword research and topic modelling tools that are available within many AI platforms. Once potential topics have been identified, AI can also be used to assist with the actual writing process by providing suggestions and recommendations based on the data it has analyzed. Additionally, AI can be used to help optimize existing content by improving headlines, adding relevant images or videos, and making other changes that will make the piece more engaging for readers. 2. What is AI? In simple terms, AI is the process of programming a computer to make decisions for itself. This can be done through a number of methods, including but not limited to Machine learning, Natural language processing and Robotics. There are many different applications for artificial intelligence – from chatbots that can understand human conversation to self-driving cars. In terms of content creation specifically, AI can be used in a number of ways. For example, it can help with research by quickly gathering data from multiple sources; it can assist with writing by suggesting grammar or style improvements; 3. How can AI be used for content creation? There are a number of ways in which artificial intelligence can be used for content creation. One way is to use AI-powered software to generate text or articles based on specific keywords that the user inputs. This can be helpful for quickly developing ideas or creating outlines for articles. Additionally, AI can also be used to help with research by rapidly scanning through large amounts of data and identifying relevant information. Finally, machine learning algorithms can also be employed to improve the quality of content by making suggestions on how it could be rewritten or structured more effectively. 4. AI Content Creation and How it is Disrupting the Marketing Industry AI content creation is disrupting the marketing industry by automating repetitive tasks, such as data entry and creating engaging content. Doing so provides marketers with more time to focus on strategy and creative execution. Additionally, this technology allows for a more personalized experience for consumers, boosting brand loyalty. AI content creation is disrupting the marketing industry by automating repetitive tasks, such as data entry and creating engaging content. Doing so provides marketers with more time to focus on strategy and creative execution. Additionally, this technology allows for a more personalized experience for consumers, boosting brand loyalty. 5. The benefits of using AI for content creation: There are many benefits to using AI for content like blog and marketing material creation. Perhaps the most obvious benefit is that it can help you save time. If you need to produce a large amount of content, or if you need to create complex and detailed content, then using an AI tool can help you get the job done much faster than if you were doing it yourself. Additionally, because AI tools can often understand the context and meaning better than humans, they can also help improve the quality of your content. They may be able to suggest topics that you hadn’t thought of before or come up with ideas for how to present your material more effectively. Another potential benefit of using AI for content creation is that it could help increase your creativity. Again, because these tools sometimes have a better understanding of context and meaning than we do ourselves, they might be able to offer new perspectives on familiar topics – helping us see things in new ways and sparking fresh ideas. 6. Faster turn-around time Artificial intelligence can help you create content faster than ever before. With the help of ai, you can get your ideas down in a fraction of the time it usually takes. This means that you can spend more time in other business areas or simply enjoy more free time. 7. Improved accuracy Artificial intelligence can help improve the accuracy of your content. For example, it can help you check for grammar and punctuation errors or ensure that your facts are accurate. 8. Increased creativity The ability of AI to generate new ideas and content can help businesses be more creative in their approach to marketing and product development. This can lead to a more significant number of customer touchpoints, improved customer engagement, and ultimately, increased sales. 9. The Disadvantages of Using AI for Content Creation There are several disadvantages to using Artificial Intelligence (AI) for content creation. First, AI can be inaccurate and produce results that may not be accurate or truthful. This can lead to false information being published online, which could have serious consequences for businesses and individuals. Second, AI can be time-consuming and costly to use. This means that it may not be feasible for small businesses to use it in order to create content. Finally, AI is often used to replace human labour, which can lead to a decline in the quality of content produced by companies. 10. Conclusion I believe that AI has a significant role to play in content creation, especially for freelance and fresh graduates, as it can help them save time and increase efficiency. Online business courses are an excellent way to learn about this technology, as they offer a wealth of information and resources. Additionally, blogs offer great opportunities to share your knowledge with the world and connect with like-minded people. Q&A Question:- What is the prominent role of AI in the field of content creation with respect to marketing? Answer:- AI can help content creators in several ways, from developing ideas to creating and distributing content. For example, AI can help identify trends and target audiences more effectively. Additionally, AI can be used to create more personalized and targeted content. Finally, AI can help optimize distribution channels to ensure that content reaches the right people at the right time.